한어Русский языкFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

A fundamental problem lies in the misconception that "video" is synonymous with success. Many media outlets are quick to embrace new platforms without a comprehensive understanding of their audience's needs and how best to deliver impactful, quality content. Many turn to video as an easy solution for engagement and even view it as a form of escaping the "burden" of traditional journalism - but this often leads to diluted, poorly-crafted content that fails to resonate with audiences.

The media landscape requires a balance between these two approaches. It demands a deeper understanding of the strengths and weaknesses of each format. Text is where true journalistic integrity thrives; it's where critical thinking, well-structured arguments, and in-depth analysis can truly take root and flourish. It allows writers to delve deeper into subjects, providing context and nuanced perspectives that go beyond superficial engagement.

The recent focus on "video first" approach by several media outlets highlights a trend of simplifying content for the sake of visual appeal. It's as if the belief is that audiences only engage with video content; forgetting that text-based content remains crucial in delivering quality information, fostering thoughtful discussions, and driving meaningful change.

There’s a growing realization within the industry about this disconnect between media outlets' focus on technical prowess and actual audience engagement. Many are recognizing that simply throwing more visual noise at an already fragmented audience won't solve the problem. The need for "quality content" over "quantity of content" is becoming increasingly obvious.

While technology may offer new avenues for storytelling, it’s imperative to remember that the essence of news lies in the ability to inform and educate. A successful media outlet must strike a balance between traditional journalistic values and modern technological advancements. It needs to build trust by delivering insightful, informative content, not just engaging viewers with flashy graphics and short-form videos. It's time for the industry to move beyond a "video first" mentality and embrace a deeper understanding of what truly drives audience engagement: meaningful content, delivered through various formats that prioritize both accessibility and quality.